Wednesday, 14 August 2013

Crystal Hall spells success for CIFF Copenhagen

Two years of hard and dedicated work transforming CIFF Copenhagen to a new international heavyweight platform have paid off. In the past four days, CIFF has proven to be a stronger and more innovative fair with the success of Crystal Hall, the unique showcase area featuring forward-looking brands such as Comme de Garcons’ Gosha Rubchinskiy, Christopher Ræburn and Art Comes First, as well as being a more segmented show in general.

CIFF also opened the new CIFF showrooms - a 10,000-m2 newly renovated showroom area that drew an increased number of strong new international and Scandinavian brands to a degree never before seen. The unique interior design surrounding both brands and buyers, created an easy, relevant and very contemporary experience. Design & Fashion Director, Kristian W. Andersen states: “There are no short cuts or quick fixes. It’s all about hard work, patience and dedication.

The SS14 event showcased hundreds of new design-driven brands at CIFF making it the most innovative fashion-trade platform in northern Europe. But this is only the beginning. We will accelerate the pace of bringing the best brands to Copenhagen through our extensive global network and the CIFF brand” This season CIFF had people visiting from all of Europe, Asia and the US as well as international buyers from shops such as Galeries Lafayette – Beijing,, Luisaviaroma, Urban Outfitters, Liberty and Asos. The next edition of CIFF Copenhagen arrives at the end of January from the 30th of January until 2nd of February for Fall-Winter 2014-15. CIFF will open its doors to the best brands in a unique bungalow environment, perfect for jeans and streetwear and for men’s and women’s cutting-edge collections.


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