Last night was the big launch party in London for Cheap Monday's new Selfridges store.
The Cheap Monday Store in London is located on the menswear department on the 1st floor of Selfridges, Oxford Street. The range will consist of Cheap Mondays menswear collection, men's and unisex models of jeans and accessories.
The concept is designed by Swedish Architect and Design firm uglycute, who also designed the Cheap Monday store in Copenhagen and Cheap Mondays headquarter in Stockholm.
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