Y-3 (fruit of a collaboration between sports brand Adidas and fashion designer Yohji Yamamoto) Opened its first store in UK this past friday, March 10th at the heart of London, 54 Conduit Street. Event was celebrated by in-store cocktail reception that evening, followed by a party at Paramount Bar on New Oxford Street, where both Yohji Yamamoto and Adida’s creative director Dirk Schönberger were present.
Video footage from Y-3's A/W 2011-12 show for men and women at New York Fashion Week.
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